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PLAYBOOK NO. 4
FOCUS
The Magnifying Glass
Scattered light never burnt anything. This six-page playbook finds your one bright spot — and aims everything at it.
A4 PRINTABLE PDF
6 PAGES
PRINT OR TYPE IN
Buy on Etsy — £9.99
better three burning than ten warming
“Sunshine everywhere never burnt a hole in anything.”
What's inside — all six pages.
Worksheets you actually fill in, not theory you skim. Five minutes of honest numbers usually pays for the playbook several hundred times over.
COVER
THE IDEA
NICHE FINDER
PRIORITY FILTER
THE RULES
KEEP SCORE
By the last page you will have:
1
Three lists of real customers that reveal your bullseye
2
Scored every marketing activity — and kept only the top three
3
A stop-doing list that pays for itself this month
4
The 30-day focus check that keeps the light on one spot
Available in 10 industry editions
The same playbook pre-filled with your trade's examples, benchmarks and repeat cycles — salons, coaching, photography, real estate, wellness, fitness, cleaning, pet businesses, makers and cafés.
Part of the series
Starts free with No. 1 — the Ideal Buyer Blueprint. Collect all six, or grab the Master Bundle (No. 2–6) for £32.