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PLAYBOOK NO. 2
ROI
The Lemonade Stand
How to know which of your marketing actually makes money — and the six-page scorecard that tells you what to kill, keep, or double.
A4 PRINTABLE PDF
6 PAGES
PRINT OR TYPE IN
Buy on Etsy — £9.99
every pound gets one job
“If you can’t say what the sign sold, you don’t know if it was worth the 50p.”
What's inside — all six pages.
Worksheets you actually fill in, not theory you skim. Five minutes of honest numbers usually pays for the playbook several hundred times over.
COVER
THE IDEA
YOUR NUMBERS
THE SCORECARD
THE RULES
KEEP SCORE
By the last page you will have:
1
Put your biggest marketing spend through honest sums — cost, customers traced, real return
2
A kill / keep / double verdict on every channel you pay for
3
Five rules that make the sums automatic — one a week
4
The 30-day money check that shows which pounds work for a living
Available in 10 industry editions
The same playbook pre-filled with your trade's examples, benchmarks and repeat cycles — salons, coaching, photography, real estate, wellness, fitness, cleaning, pet businesses, makers and cafés.
Part of the series
Starts free with No. 1 — the Ideal Buyer Blueprint. Collect all six, or grab the Master Bundle (No. 2–6) for £32.