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PLAYBOOK NO. 6
RETENTION
The Leaky Bucket
Why keeping the customers you already have makes you more money than finding new ones — and the six-page fill-in worksheet that plugs the holes.
A4 PRINTABLE PDF
6 PAGES
PRINT OR TYPE IN
Buy on Etsy — £9.99
or free in spirit: fix the holes first
“If your bucket has holes, don't turn the tap up. Fix the holes first.”
What's inside — all six pages.
Worksheets you actually fill in, not theory you skim. Five minutes of honest numbers usually pays for the playbook several hundred times over.
COVER
THE IDEA
YOUR NUMBERS
FIND THE LEAKS
PLUG THEM
KEEP SCORE
By the last page you will have:
1
Worked out exactly what lost customers cost you last year — in five minutes, no software
2
Audited the five places every business leaks customers
3
A plan to plug one leak a week — none needs a budget, each needs about an hour
4
The 30-day tracker that turns retention into a two-minute weekly habit
Available in 10 industry editions
The same playbook pre-filled with your trade's examples, benchmarks and repeat cycles — salons, coaching, photography, real estate, wellness, fitness, cleaning, pet businesses, makers and cafés.
Part of the series
Starts free with No. 1 — the Ideal Buyer Blueprint. Collect all six, or grab the Master Bundle (No. 2–6) for £32.