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PLAYBOOK NO. 3
SERVICE
The Echo
Every customer leaves your business talking about you. This six-page playbook decides what they say.
A4 PRINTABLE PDF
6 PAGES
PRINT OR TYPE IN
Buy on Etsy — £9.99
endings echo longest
“Be so nice that people can’t help telling their friends.”
What's inside — all six pages.
Worksheets you actually fill in, not theory you skim. Five minutes of honest numbers usually pays for the playbook several hundred times over.

COVER

THE IDEA

THE ECHO AUDIT

THE STANDARDS

ECHO-MAKERS

KEEP SCORE
By the last page you will have:
1
Walked your customer’s walk through the five moments that make or lose the echo
2
Written service standards the whole team can keep
3
A recovery script that turns problems into loyalty — the recovery effect
4
The 30-day echo check that puts your reviews on a scoreboard
Available in 10 industry editions
The same playbook pre-filled with your trade's examples, benchmarks and repeat cycles — salons, coaching, photography, real estate, wellness, fitness, cleaning, pet businesses, makers and cafés.
Part of the series
Starts free with No. 1 — the Ideal Buyer Blueprint. Collect all six, or grab the Master Bundle (No. 2–6) for £32.