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PLAYBOOK NO. 5
PERSONA
The Best Friend
You could buy your best friend the perfect present without asking. This six-page playbook helps you know your customer that well.
A4 PRINTABLE PDF
6 PAGES
PRINT OR TYPE IN
Buy on Etsy — £9.99
specifics travel, generalities don’t
“You don’t ask your best friend what they want for their birthday. You just know.”
What's inside — all six pages.
Worksheets you actually fill in, not theory you skim. Five minutes of honest numbers usually pays for the playbook several hundred times over.
COVER
THE IDEA
THE PROFILE
THE MAP
MESSAGE MATCH
KEEP SCORE
By the last page you will have:
1
A profile of a real favourite customer — not an invented avatar
2
A map of where they actually spend their attention
3
Your headline rewritten in words a real customer said
4
The 30-day friendship check that collects free copywriting weekly
Available in 10 industry editions
The same playbook pre-filled with your trade's examples, benchmarks and repeat cycles — salons, coaching, photography, real estate, wellness, fitness, cleaning, pet businesses, makers and cafés.
Part of the series
Starts free with No. 1 — the Ideal Buyer Blueprint. Collect all six, or grab the Master Bundle (No. 2–6) for £32.